Benefits of local SEO for small business

We know that local SEO is different from a regular SEO the campaign and that changes in local search results are faster than any other, so if you have a business or want to start one it is important that you continue reading.

What is local SEO?

You already know what is SEO, but do you know what is local SEO? Many people do not, that is why we have decided to talk about this important topic, and we want you to know the importance of local SEO for SMEs.

Currently, SEO is evolving by leaps and bounds, even creating new market niches to which companies can reach and position themselves without any problem. Some companies are betting on positioning on platforms such as YouTube, for example, because videos are gaining popularity and customers are increasingly consuming this type of content. Others make use of "long tail keyword" keywords which will not offer million dollar results, but they do capture specific audiences that do exact searches.

An important strategy is to channel efforts according to the geographical aspect, in a few words: make local positioning, with the aim of attracting potential customers located near your business. Two of the main benefits offered by this strategy is to appear by "double entry" in Google search results (as an organic result and represented in the location map) and also, improve the positioning in mobile searches.

Benefits of local SEO

If you still do not know the importance or benefits of local SEO for SMEs, you need to know what their benefits are:  

• Some local businesses have managed to reach big brands with the results in the searches; this is why the clients are better suited to the nearest local company than to a large distant multinational.
• Google is favoring this type of SEO for local companies, as more and more tools, are being offered for firms to position themselves better. The search engine in the near future will strive to give more visibility to these companies.
• The results are increasingly individualized and more if the search is done with the Google account activated for each user since the results are based on search history. The results will be increasingly specific and sophisticated.
• The reality of the market is taken into account, as mentioned above, the "boom" of smartphones is a reality and everyday users make use of these devices to solve specific problems quickly. Mobile searches bring new market opportunities for brands.

It must be borne in mind that competition is growing, so brands look for different ways to position themselves and use new strategies to attract the attention of consumers therefore, betting on small is ideal. Exploiting local searches is an excellent strategy because the competition is lower and the chances of growing increase.

What you need for a good local positioning

·         Use the same NAP (name, address and phone) "name, address, and phone" in all places, if you have more than one page and in social networks, this information should always be the same.

·         Include the name of your city or province, which you must add in different places like the Meta title, the Meta description, in the H1 header, in the URL, obviously, it should also go in your content and in the tags, like the text Alt of the images.

·         It is important for your page is optimized in Google My Business; with this the platform you can manage a business with a single tool that integrates Google Places and the Google+ company page (Local)

·         Get reviews or comments

·         Include a Google map on your website that shows your "thumbtack", that is your address.

We hope that the information has served you, we hope you take advantage of the local SEO management, remember that you can also make use of Semantic SEO. Which aspect did you think was most important? Leave us your comments and if you wish, share this article in your social networks!